I drove a user study of IMDb's Staff Picks lists, revealing that while the monthly movie & TV recommendations lists consistently ranked among IMDb's most engaging content features, the format presented significant usability challenges. Analysis identified key opportunities to enhance both content presentation and technical functionality. In response, a cross-functional team developed and launched a new, media-rich format for editorial lists. I collaborated with designers, project managers, web developers, and marketing to define requirements for the new product based on insights from study. Following iterative testing, we launched the reimagined product, improving the user experience, driving increased engagement, and generating new sponsorship revenue opportunities in the process.