At IMDb, I lead editorial and social strategy with a simple goal — connect audiences to the stories they love, and create experiences they’ll come back to. From crafting voice and vision to scaling ideas across platforms, my work combines creative storytelling with sharp execution, data-driven insights, and collaborative leadership.
Shaping storytelling across platforms.
Content standards, consistent voice, and established tone are crucial to cohesive content experiences. We build an editorial foundation that audiences across web, apps, and social recognize and trust.
By introducing innovative, media-rich formats — blending copy, video, imagery, and interactivity — our owned campaigns deepen engagement, enable audience growth, and extend IMDb’s brand authority.
Optimizing experiences through data and design
I drive continuous invention and improvement of the editorial experience, guided by research and audience insights. Experimentation and refinement of our UX and messaging ensure customer touchpoints feel fresh, intuitive, and deliver results.
Cross-functional collaboration to scale impact
I work across marketing, PR, product, and engineering teams to weave creativity into every component of our campaigns. Features are thoughtfully adapted to fit the rhythm and language of each platform, with consideration for the native audience’s needs and behaviors.
Whether supporting studio partnerships, sponsorships, or internal initiatives, I bring a strategic editorial lens to every collaboration and drive alignment with stakeholders.
Leading teams with operational excellence
I lead with empathy, clarity, and respect for the creative process. At IMDb, I’ve built a high-performing editorial and social team, developing career paths, mentoring talent, and fostering a collaborative culture that values both experimentation and accountability. I create space for ideas to grow even when working within product and resource constraints, ensuring we deliver with excellence.
