HANNAH Paccione

I’m Hannah, a writer, editor, and digital storyteller with a knack for sharp strategy and scroll-stopping content. I’ve worked across editorial, social, and creative partnerships, packaging crisp copy with eye-catching assets to drive results. Currently leading teams and shaping the conversation at IMDb.

For nearly 15 years I've had the opportunity to work with the world’s leading brands across a variety of industry verticals.

Since 2020, I’ve produced and programmed original content features and campaigns for IMDb’s consumer channels, with over 3 years experience managing cross-functional teams.

For 2+ years I wrote and produced a wide range of editorial features for the Time Out NY Kids regional quarterly print magazine and website, followed by frequent freelance assignments for Time Out US.

For 4 years I managed strategic content partnerships for Hearst’s premium brands, driving audience engagement and revenue growth through custom content production and syndication.

As a contracted writer and digital producer, I generated breaking food news stories and deep-dive features, curated recipe content, and produced weekly email campaigns.

As a freelance contributor, I wrote web-exclusive home tours, before & after articles, and service features on home & decor tips and techniques for Architectural Digest and Clever.

I’ve conducted research and interviewed industry professionals for a wide range of editorial projects at Food Network, Martha Stewart, Syracuse.com, MommyNearest.com, and more digital outlets.

Current role

Head of Editoral & Social at IMDb

3 yrs 2 mos | Seattle, Washington

At IMDb, I lead editorial and social strategy with a simple goal — connect audiences to the stories they love, and create experiences they'll come back to. From crafting voice and vision to scaling ideas across platforms, my work combines creative storytelling with sharp execution, data-driven insights, and collaborative leadership.

Learn more

All work experience

IMDb, an Amazon company

2020-present

Head of Editorial & Social

Managing Editor

Editor

2016-2020

Hearst Magazines

Partnerships Manager

Content Partnerships Coordinator

Writer and Digital Producer, Delish

2013-2016

Time Out New York

Associate Editor, Kids

Administrative Assistant

9+ years

Freelance

Writing, editing, and content production at Architectural Digest, Clever, Mommy Nearest, Time Out US, Time Out New York Kids, Martha Stewart Living, and more.